Custom-coded preview · built before you pay

Your boat rental website rebuilt before you pay.

I rebuild your current site into a faster, cleaner, booking-focused website — for boat charters, watersports rentals, fishing trips, jet ski operators, kayak tours, parasail and dive shops. You review the live preview first. If you like it, we launch.

Free · No credit card · Preview delivered in 48 hours · Your existing site stays untouched

$0
to get your preview
$99/mo
to keep it live
48hr
average delivery
0
contracts. ever.
Built by an operator, not an agency

I'm not a random web designer. I've spent 12+ years operating and marketing marine-tourism businesses.

Former VP of Jetpack America (acquired by FlyDive). Now CMO across five San Diego boat brands doing $6M+/yr — Triton, Alana, Malarky, Athena, Disco. I own Malarky Charters and Disco Boat Rentals myself. Featured by FareHarbor — $1.5M+ in Black Friday sales across nine campaigns.

✓ Operate FareHarbor, booking flows, reviews, SMS, SEO & ads daily
✓ Designed around how tourists actually book — not agency templates
✓ Same playbook I run on my own boats every season
⚠ The 2026 reality

Wix, Squarespace, GoDaddy Airo are now outdated.

In 2026, hand-coded HTML is the fastest, most SEO-friendly stack on the web — and the only reason website builders existed was because it used to be hard to edit. AI just killed that excuse. Boatr is the new default: custom-coded site, edited in plain English.

If your site loads in more than 1 second on mobile, Google is ranking your competitors above you. Page speed is a confirmed ranking signal — and AI overviews skip slow pages entirely.

Outdated · Wix / Squarespace / GoDaddy Airo

AI builders that ship slow sites

Drag-and-drop editors, locked-in CMS code, 3-second mobile loads, generic templates, no real schema control. The AI generates copy, but the underlying code is the same bloated framework from 2018. Google ranks them below faster competitors. AI search overviews skip them entirely.

Yesterday · Custom developer site

Fast but locked to the developer

Hand-built HTML loads in under a second and ranks well — but every typo means an email to the developer, a quote, and a wait. Owners stop updating. The site stales. This was the trade-off until 2025.

2026 default · Boatr

Custom code + AI editor on top

Hand-coded HTML — sub-second loads, clean schema, perfect Core Web Vitals, AI-overview-friendly. Your team edits anything by typing the change in plain English. AI applies it across every page that mentions it. You get the speed of custom code and the editability of a CMS, with neither downside.

Bottom line: if you're paying Wix, Squarespace, or GoDaddy in 2026, you're paying to rank below faster competitors. Custom-coded sites win every benchmark Google cares about — and AI editing just removed the only reason you weren't already on one.

What your current site is leaving on the floor

Your website is probably costing you bookings.
Here's what I fix.

Most marine-tourism websites were built by someone who's never set up a FareHarbor flow, never written a charter listing, and never run a Black Friday. The same five gaps show up every time.

FareHarbor flow optimization

I audit your existing FareHarbor setup — items, flows, add-ons, abandoned cart, mobile checkout. Most operators leave 15–30% conversion on the floor. We close that gap during the rebuild.

Landing page per occasion

Wedding, bachelorette, sunset, corporate, fishing, whale watching, proposal. One page per high-intent search term in your city. Each one ranks separately. None of this works with a single "services" page.

Your best reviews where booking decisions happen

Your hard-earned reviews are surfaced exactly where tourists decide — on the page, on the booking flow, on the location landing pages — with clean structured data handled carefully. Plus a review-capture system that grows the moat every month.

Local + intent SEO baked in

LocalBusiness, Service, and FAQ schema. City + neighborhood targeting. Internal linking that funnels search traffic to the booking CTA. Real metadata — no template placeholders.

Loads in under one second

Hand-coded HTML. No WordPress. No Divi. No page builders. No plugins. Pure code that scores 95+ on Google PageSpeed every time. Mobile-first.

AI editor — type the change, done

No CMS to log into. Type your PIN, tell the AI what to change in plain English, watch it go live in seconds. Try the demo ↓

Exactly what we do

It's actually pretty simple.

No discovery call. No mood board. No 6-week timeline. The whole process is five steps — and most of it is automated.

STEP 01
🔍

We scan your site

We pull every page, every photo, every menu, every review, every booking link. Your Google Business profile too. Nothing missed.

STEP 02
🎨

We keep your brand

Your colors. Your aesthetic. Your tone. Your photos. We rebuild around what your customers already recognize — not a generic template.

STEP 03

We modernize it

Mobile-first layout. Real CTAs. Booking flow front and center. Reviews where they need to be. 2026 design, not 2014.

STEP 04

We hand-code it

Clean HTML. No WordPress. No page builders. No bloat. Loads in under one second on mobile — every time.

STEP 05
📈

We make it rank

LocalBusiness schema. FAQ schema. Review schema. Service schema. Real metadata, not template placeholders. Built to rank for what you actually do.

That's it. That's the whole product.

Recent work

Water-tourism sites built from this playbook
that actually rank.

Five San Diego marine brands I currently market — including two I own. Real production sites, same playbook I'd run on yours. Click any one to see it live.

Every one of these sites was built from scratch — hand-coded HTML, schema markup, mobile-first, FareHarbor flow tuned. Two of them (Malarky and Disco) are brands I own and operate myself. That's exactly what I'd build for you for $99/month.

How it goes live

Three steps from preview
to live booking site.

No discovery call. No mockup deck. No retainer. Your existing site stays untouched the entire time.

STEP 01

Review the preview

Open the link I emailed you. Click through every page. Test the booking flow. Show it to your partner, your captain, your front-desk lead. This is what your site could be on Monday.

STEP 02

Edit it yourself, or ask me

Type your changes in plain English — "Swap in our sunset photos." "Make the bachelorette page sound more premium." "Update Tuesday hours to 6pm." AI applies it across every page in seconds. Or send me a message and I'll do it. Both work the same day.

STEP 03

Connect your domain when you're ready

Preview is free for 30 days, no card required. When you decide to keep it live, $99/month — and I handle the domain switch and FareHarbor connection, usually same-day. If you ever cancel, I point your domain back to your old site in minutes.

Self-serve editing — try it on this page

Type the change in plain English. AI applies it in seconds.

Every Hosting plan includes the same AI editor. Try it on this site right now — type any 6-digit PIN to unlock, change anything, refresh to reset.

How it's priced

A staged offer.
You only pay when there's value.

Three steps. You don't pay for step 2 until you've seen step 1. You don't pay step 3 until step 2 is done. No contracts at any stage.

01 · Preview
Free
Delivered in 48 hours
I rebuild your homepage and key pages — hand-coded, mobile-first, FareHarbor-wired. You review the live URL before you pay anything.
  • Full rebuilt homepage
  • Live URL you can share with your partner / team
  • FareHarbor flow audit included
  • Your existing site stays untouched
  • Preview stays live for 30 days
  • Zero commitment, no card on file
02 · Launch
$299
One-time setup · only when you say go
You loved the preview. I connect your domain, finalize copy and photos, install schema, and push it live — usually same day.
  • Domain handoff & DNS migration
  • Final copy & photo round
  • Schema markup & SEO sweep
  • FareHarbor connection verified
  • Google Business sync
  • 301 redirects from old URLs
03 · Hosting + edits
$99
/ month · cancel anytime
Site stays live, gets maintained, and your team can edit anything by typing what they want. Includes my eyes on the funnel every month.
  • Hosting + SSL + uptime
  • AI editor — edit anything in plain English
  • Text + photo changes I handle for you
  • Booking-flow & speed monitoring
  • Seasonal copy refresh
  • Direct text access to me
Your old site stays live
I never touch it until you say so
Cancel and revert in minutes
DNS flips back instantly
No card until you decide
30-day free preview, no commitment
Questions

Frequently asked

There isn't one. I build your site for free because the preview is the pitch — if you love it, $99/month keeps it live. If not, the preview comes down after 30 days. I only make money if I build you something genuinely better than what you have.
It stays exactly where it is. FareHarbor is your booking layer — I don't touch it without your explicit go-ahead. What I will do during the preview is audit your flow and show you specifically where conversions are leaking. You decide if you want me to clean that up too.
Nothing — until you decide to switch. Your current site stays exactly where it is. I only move your domain when you give me the go-ahead. If you ever cancel after that, I point it straight back. Your old site is never touched or deleted.
Most water-tourism sites land within 48 hours. Larger operators (multiple boats, lots of trip or experience types) take a bit longer. I'll give you a clear timeline before starting. Every preview comes with a written audit of what I changed and why.
Very little. I pull your content, photos, and info from your current site and your Google Business profile. I'll watch your FareHarbor checkout flow as a test buyer to find the leaks. If you have updated photos or new trip or experience types to launch, send them — but it's not required.
Yes. No contracts, no cancellation fees. If you cancel, I point your domain back to your old site within minutes. You're never locked in and you're never without a website.
The system grew Triton (mature mid-7-figure party boat) +53%, Malarky (small catamaran I started from zero) +714%, and Alana +242% — and is now installed at Athena and Disco Boat Rentals (both mine). Five completely different brands, five positive curves. Your numbers will be different, but the system is portable across marine-tourism formats. Refund rate across the portfolio averaged under 0.5%.

Drop your URL. I'll send you a rebuilt preview within 48 hours.

Free. No card. No call required. Your existing site stays exactly where it is.

Free · No credit card · Preview lives for 30 days · Cancel anytime

Boatr · AI editor
🔒 Enter your PIN
This is the editor every Boatr customer gets. Type any 6+ characters to try the demo (edits stay local). Admins type their real PIN to save edits permanently to the live site.
Try mode: 6+ chars · Admin: your real PIN saves to the live site
👋 Want to see what it's like to edit your new site? Change my website right now. Go ahead! Don't be scared! Here's some prompts to try: